I just got off a call with a client who was feeling a little squeamish about some of the marketing tactics we use to build million dollar businesses, because guys in his circle were making fun of him. That's cool, you don't have to do what we say. But don't expect to make any money! Too many people are letting validation drive their entrepreneurial decision making instead of following the tried, tested, and true marketing systems of coaches who are making seven and eight figures a year. The choice is simple...if you truly want to make money, listen to the guy who knows how to make money, NOT your broke friend! Learn the skills you need to become a successful online fitness coach here, as well as a smack upside the head from Vinny so that you get back on track and start making sales!
I just got off a call with a client who was feeling a little squeamish about some of the marketing tactics we use to build million dollar businesses, because guys in his circle were making fun of him.
That's cool, you don't have to do what we say. But don't expect to make any money!
Too many people are letting validation drive their entrepreneurial decision making instead of following the tried, tested, and true marketing systems of coaches who are making seven and eight figures a year.
The choice is simple...if you truly want to make money, listen to the guy who knows how to make money, NOT your broke friend!
Learn the skills you need to become a successful online fitness coach here, as well as a smack upside the head from Vinny so that you get back on track and start making sales!
In this episode:
0:36 My client doesn't like what we're telling him to do to get clients!
3:25 Too many people run their businesses for validation from the crowd
5:00 The skills you need to win as an online fitness coach
5:45 My message to bodybuilders too afraid to be perceived as a marketer
10:31 How to learn marketing and make more money
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[00:00:36] Vince: Hey, welcome back to the Vince Del Monte podcast. Today we are going [00:00:40] to help you stop listening to the wrong people. Just had a great call with one of my students, [00:00:45] Carson a pro bodybuilder out in Vancouver. Great, great dude. Joined a program a few months [00:00:50] ago and um, uh, we did a little game plan call and um, he opened up kind of just [00:00:55] expressing his concern with some of the marketing stuff that I was teaching him.
[00:00:59] Vince: [00:01:00] Like, and I'll give you an example, the five guys post, say I'm looking for five guys who want to do this by this date [00:01:05] and, props to Carson for opening up and just saying, Hey man, um, you know, this [00:01:10] marketing, I don't like doing it. And I'm like, what do you mean? And there's a couple other tactics I was sharing with [00:01:15] him to like two step posts, you know, raise your hand if you want this thing and, and, And, um, [00:01:20] you know, essentially what he expressed was like, oh, um, I guess he got a couple of critics from his peer [00:01:25] group of bodybuilders to keep in mind.
[00:01:26] Vince: Like he's a big dude, right? He's in the bodybuilding circle, [00:01:30] bodybuilding culture. So I want to kind of give you an appreciation of life. And I, I'm not picking on bodybuilders. I love [00:01:35] bodybuilders. Uh, I've, you know, I consider myself. Um, you know, a bodybuilder, a bodybuilder, somebody [00:01:40] wants to build muscle and lose fat.
[00:01:41] Vince: That's my definition of a bodybuilder. But these are bodybuilders who compete on [00:01:45] stage and, uh, you know, they essentially, these are the guys that do whatever it takes, if you know what I'm saying, to [00:01:50] win. All right. Um, and it's all good, right? Um, I love my bodybuilding [00:01:55] friends. I think it's an incredible sport.
[00:01:57] Vince: And, um, I kind of get the circle because I've been in the circle [00:02:00] for about 18 years. So I get the, I get the mindset and you know, there, there is, [00:02:05] um, in the circles, there isn't all athletic circles, but there is a bit of, you know, I would [00:02:10] say a conceded mindset. There can be, um, an egotistic mindset where it's [00:02:15] like, you know, look at me.
[00:02:16] Vince: Um, I'm, I'm a. Big shot, you know, look how big I am. A lot of [00:02:20] guys who are in this world get treated with extra respect. And, you know, you know, let's just be honest what [00:02:25] comes with this territory. When you're a bigger dude, you get treated differently. You know, I've seen [00:02:30] myself in airports where I've been with bodybuilding buddies who are like giants and they just, they get, [00:02:35] They get extra treatment, special treatment.
[00:02:38] Vince: So there is a bit of a mindset that comes [00:02:40] with like, look at us. There's a bit of an entitlement. Things should come easier. Again, I might be [00:02:45] completely off, but these have been some of my observations and I'm sure this is, you know, prevalent and you know, [00:02:50] all pro with all pro athletes to some degree, you know, celebrities, et cetera, but I'm [00:02:55] kind of sharing, um, You know, the context here.
[00:02:58] Vince: And he was like, you know, is there a kind [00:03:00] of like, he didn't say this, but like, you know, is there any other way to market my business without like kind of doing [00:03:05] some of these markety things, some of these salesy things, and I totally get it now he's [00:03:10] hired me right as his business coach and as his business coach.
[00:03:13] Vince: It is my job to show him how [00:03:15] I've made money and how students have made money. I'm not saying that there aren't other ways to make money [00:03:20] without kind of coming across as maybe salesy and marketing. There are different ways of building a brand, [00:03:25] right? But at the end of the day, This conversation is about [00:03:30] validation and I get this so many fricking times from guys who are essentially [00:03:35] looking for ways to do things that seek [00:03:40] validation from the crowd.
[00:03:42] Vince: And what we're talking about here is that there, [00:03:45] There is this concept of idealism that, Hey, you can make money online without having to be [00:03:50] salesy marketing, and then there's reality and not having to do salesy and [00:03:55] marketing things in my opinion is just not reality. At [00:04:00] some point in time, you are going to have to pitch.
[00:04:02] Vince: You are going to have to make an offer. [00:04:05] You're going to have to ask people to raise their hands. You are going to have to do things [00:04:10] that are salesy and marketing. It's just the way things are, right? [00:04:15] It's like me trying to be a pro bodybuilder and saying, I just don't want to eat this way. This, this whole [00:04:20] concept of eating six meals a day is just ridiculous, man.
[00:04:23] Vince: To eat chicken and to eat [00:04:25] rice all the time and to eat, you know, fish and white potatoes, all it's just [00:04:30] not like you just say, Vince, you can't be a bodybuilder then. Like what pipe are you [00:04:35] smoking? At the end of the day, there are certain things that have to be done in order to [00:04:40] look like a bodybuilder. I don't, you know what?
[00:04:41] Vince: I just don't want to do all this cardio. Like there must be a different way. Like, [00:04:45] well then you're not going to be a pro bodybuilder. So there's idealism and then there's reality. If you want to make [00:04:50] money online, I recommend you learn from people who are making a lot of money [00:04:55] online. You have to do things the other people don't want to [00:05:00] do all right.
[00:05:00] Vince: The reality is that if you're going to win online as an online fitness coach. [00:05:05] You have to gain specific skills. You have to learn how to create [00:05:10] viral content. You have to learn how to copyright and write called actions that get [00:05:15] people to respond. You have to learn the skill of influence and [00:05:20] persuasion.
[00:05:20] Vince: You have to learn how to sell on the phone and overcome objections. [00:05:25] You have to learn how to follow up and be persistently aggressive. You [00:05:30] know, if you don't like that word enthusiastically persistent, right? You have to learn how [00:05:35] to pitch and make offers and add bonuses and add scarcity and add [00:05:40] urgency and use deadlines.
[00:05:41] Vince: These are all skills. These are all principles you just [00:05:45] can't avoid. Again, I'll go back for the bodybuilders listening here that I don't want to do this. I don't want to do this. [00:05:50] I'm better than that. You know, uh, you're becoming one of those guys. Oh, you're, you know, Oh, you're going to [00:05:55] that side. It's like, who cares?
[00:05:57] Vince: Do you want to stay stuck in the gym as [00:06:00] a broke bodybuilder, as a personal trainer, working 50, 60 hours a week [00:06:05] into your fifties and sixties? Heck I got students in their twenties. I got a [00:06:10] 22, I got 24 year olds making 15, 50 plus K per [00:06:15] month, right? That's. More embarrassing to be [00:06:20] stuck in the gym. You're the biggest dude in the gym.
[00:06:22] Vince: You got all the muscle in the world. You got [00:06:25] this hot little girl on your arm and you can't even provide for her because [00:06:30] you are afraid to be perceived as a [00:06:35] marketer. And as somebody who believes in their services, you need to stop [00:06:40] looking for validation from others. And you got to start going to [00:06:45] the point where you're making so much money, where these guys privately approach you in the change room.[00:06:50]
[00:06:50] Vince: And they're not asking you about your stack. They're asking you about, Hey man, how you blown [00:06:55] up your business. And then guess what? These guys will shut the heck up. Like, just tell [00:07:00] these guys to shut up. Right? If you're going to give out [00:07:05] marketing advice, you better have a good freaking business. The guys who are telling you, Oh, you're becoming one [00:07:10] of those guys.
[00:07:11] Vince: Oh, you're going to start doing that stuff. Ask them to see their bank account. Now, if they have a [00:07:15] bank account that's way bigger than yours, and they're doing something that's, uh, you know, a different model that [00:07:20] jives more with you, okay. Follow their model. All right, but I can tell you [00:07:25] that if you even look at the top guys online, right, the top [00:07:30] educators, you know, even look at the Mike Izzertals now and the Jeff Nippers, the guys they're selling, they're [00:07:35] making offers on a consistent basis.
[00:07:37] Vince: Anybody who's making a decent amount of [00:07:40] money is using sales and marketing techniques, right? Stop listening to broke [00:07:45] bodybuilders. They got nothing on you, right? I'm telling you guys, These guys will come approach you down [00:07:50] the road. I remember working with big Ben, you know, when he started looking at some of my stuff, he was kind [00:07:55] of like, he was kind of smirking, you know, he's like, Oh, this is the stuff that you do.
[00:07:59] Vince: Oh, you have to make these [00:08:00] long sales pages. All you know, he's like, I know he was skeptical. He was hesitant. He's like, Oh, I'm a, you know, I'm a [00:08:05] pro athlete. You know, we don't, we don't do this. I'm not, can't, you know, lower myself to doing this kind of [00:08:10] sales and marketing stuff. And then I told him how much I was making and uh, love you, big Ben.
[00:08:14] Vince: Big Ben. [00:08:15] Probably not listening to this, but he's like, Hey, you got to teach me how to do that. I'm like, because these [00:08:20] guys know that what they're doing isn't working, right? So you need to stop seeking approval [00:08:25] from these dudes, right? Think five years out from now, do you want these guys to be tipping [00:08:30] your hat to you?
[00:08:30] Vince: Because you didn't do a five guys post or you didn't do like, you know, Hey, deadline is [00:08:35] today or blah, blah, blah, whatever marketing techniques we're teaching you. Or do you want these guys to be tipping their [00:08:40] hat to you because you don't listen to them? I didn't seek their validation or their approval and you [00:08:45] charge your own path because you had a vision for your life to provide for your lady and for your [00:08:50] children and to create a better life.
[00:08:51] Vince: So you could impact more people and you want to build a team [00:08:55] and you want to have more freedom and you wanted your methods to get out to the world. So you know what? I'm going to learn [00:09:00] this marketing thing. You know what? I'm going to learn how to market. I'm going to take my bodybuilder hat [00:09:05] off. It's got me only so far in life.
[00:09:06] Vince: You can only make so much money bodybuilding. Right, most of these [00:09:10] guys are broke. You know, it's a tough, tough sport. As most professional athletes are, most musicians [00:09:15] are. You know, getting to the top. I mean, it's a tough, you know, fighters, etc. It's a tough sport. These are tough [00:09:20] sports. These are tough things to be successful.
[00:09:21] Vince: So you've got to learn how others have done it. And if you're an [00:09:25] online fitness coach, there are specific skill sets you need to develop.
[00:09:28] [00:09:30] [00:09:35] [00:09:40] [00:09:45]
[00:09:46] Vince: You got to learn how to create content [00:09:50] and copyright and close and have conversations and create a continuity [00:09:55] program and to send people and build community.
[00:09:57] Vince: These are all high income skills that we teach. If there was a [00:10:00] different way of doing it, I would be teaching it. And there, there probably are different ways of doing it, but this is the way [00:10:05] we teach it. So if you've, if you've hired me as your coach, if you've hired me as your mentor, all [00:10:10] right. Build your business in the way that has worked for me and has worked for countless [00:10:15] students 400 plus people who've done multiple six figures a year Plus over 36 million year fitness [00:10:20] coaches and stop worrying about these guys and gals.
[00:10:21] Vince: They don't matter it's always these dudes and these girls [00:10:25] who've got nothing going for them except their bodies that are giving the advice on how to market. It [00:10:30] blows my mind. Get into a room with marketers who are making money [00:10:35] and you're instantly going to feel like an idiot.
[00:10:36] Vince: You're going to be like, why am I not doing this marketing stuff? They make making [00:10:40] money sound so easy. That's the room you want to be around where you're the brokest guy [00:10:45] and then you will humble yourself. And when you are not, In a humbled state, then [00:10:50] you'll be able to receive advice and then you'll be able to be blessed and you will see your business [00:10:55] change.
[00:10:55] Vince: So I hope this encouraged at least one person. And, um, I just hate [00:11:00] seeing guys with so much potential. Like I see so many great bodybuilding dudes, like you're so [00:11:05] disciplined, you're so focused, like you've got so much, so much potential. And you know, really, that's what I saw in big Ben. He [00:11:10] was such a smart dude.
[00:11:11] Vince: I'm like, but nobody knows who you are. Nobody knows how smart you [00:11:15] are. Like. These guys here at gold's gym do, but like, dude, you, you have [00:11:20] so much knowledge to share with the world. You could help so many people. And just because you [00:11:25] don't want to learn how to market a certain way, you're going to let that get in the way.
[00:11:29] Vince: That's pride [00:11:30] pride book comes before a fall. And, uh, I think eventually you'll get to a point where you're experiencing [00:11:35] enough pain in your life where you're going to just like, I don't care. Okay. Vinny, you got me. [00:11:40] I'm in, show me how to do this and we'll show you how to do it. Um, I hope you don't have to [00:11:45] wait until then.
[00:11:46] Vince: I hope this catches you before and you just realize that, Hey, [00:11:50] um, there is no shame in learning sales and marketing. There's so many great people out [00:11:55] there who are making massive impacts in the world. And again, you don't have to become a slimy salesman. You don't have to [00:12:00] do things that are feel gimmicky.
[00:12:01] Vince: I mean, I'm not telling you to do something. Doesn't feel authentic with you. We can make [00:12:05] the cool thing with marketing is we can make essentially every technique like unique to you. To you, [00:12:10] right? But at the end of the day, there are principles that we need to follow. Just like in bodybuilding, you know, [00:12:15] there's certain exercises you got to do.
[00:12:16] Vince: Certain rep and set schemes or certain macro, like there's just certain [00:12:20] things that come with the territory. And if you're not prepared to do that and you think you're special and you can [00:12:25] do something different, you know, when you're following a specific mentor's approach, then, you know, good [00:12:30] luck, you're going to need it.
[00:12:31] Vince: All right. I hope you got some value from this one. Share this episode with [00:12:35] another bodybuilding friend who is broke, who is struggling, who doesn't deserve to keep [00:12:40] struggling unless they want to stay ignorant in their ways, then so be it. Can't help people who don't want to help [00:12:45] themselves.
[00:12:45] Vince: But if you know somebody who's like been on the gym floor for far too long, they [00:12:50] know what they're talking about. They look the part. They sound the part. They could help so many more people, but they're just [00:12:55] they just keep getting in their own way. Share this episode. Share this episode and I [00:13:00] can't wait to, uh, get them in our world and we will turn them into,, an amazing success [00:13:05] story.
[00:13:05] Vince: We need to help more people at the end of the day. That's what we're all about. All right. Have a great rest of your day. We'll talk to [00:13:10] you soon. Ciao ciao. Until then level up or you're level off.